San Marcos, Texas

San Marcos sits at the southern edge of the Austin metro, offering a unique blend of college-town energy and growing suburban appeal. Home to Texas State University, the city benefits from a young, dynamic population and steady economic activity.

The San Marcos River, fed by natural springs that maintain a constant 72°F, provides world-class recreation and is a major draw for residents and visitors alike. The city's bustling downtown square features eclectic shops, restaurants, and live music venues.

For investors, San Marcos offers compelling opportunities in both the rental and appreciation markets. The university provides consistent rental demand, while the city's position between Austin and San Antonio—with access to both employment markets—drives long-term growth. The San Marcos Premium Outlets also draw significant commercial activity.